Summit Exchange is the campaign infrastructure underneath the data. Audience exploration, identity matching, DSP activation, landing pages, dynamic qualifiers, lead management, display campaigns, attribution — all in one platform.
Summit Exchange replaces the fragmented vendor stack with an integrated campaign layer. Brands license the data once and run every execution — audience, identity, activation, attribution — from a single operational surface.
Audience Explorer gives brands real-time cohort sizing and composition across all 9 condition pathways and 5 patient tiers. Filter by condition, geography, tier, comorbidity, and recency — see the audience before you license it.
Filter across 9 condition pathways: Diabetes, Sleep Apnea, Cardiac, AFib, Obesity / GLP-1, Polypharmacy, Medicare Advantage, Access Programs, and more.
Filter by Census Zip3, state, DMA, or national. Segment by income bracket, age band, insurance type, comorbidity clusters, and HCP specialty.
Every filter combination returns the exact audience count and tier breakdown before license. No guessing, no model outputs — actual record counts from live data.
THIIC is Summit's bilateral cryptographic identity protocol. When a brand's CRM or first-party data enters the platform, THIIC resolves it to Summit's condition-confirmed cohort without any raw PII leaving the matching environment.
Summit's campaign infrastructure integrates directly with Meta, Google Display Network, The Trade Desk, DeepIntent, and additional platforms. One audience build seeds campaigns across all of them — no re-uploading, no re-matching.
Unbranded condition campaigns via Summit as independent sponsor entity. Eliminated by Pharma policy without Summit.
GDN contextual + audience overlay across Summit's condition-specific publisher network. Health-aware placements.
OpenRTB programmatic across all major SSPs. Summit audience as seed for lookalike expansion with TTD's models.
Healthcare-specialized DSP with Rx targeting and HCP audience capabilities. DeepIntegration with Summit's HCP layer.
Meta, Google, and most major DSPs restrict pharma brands from running ads for prescription drugs. Summit operates as the independent legal sponsor for unbranded condition campaigns, enabling brands to run campaigns these platforms otherwise block.
Summit's dynamic qualifier flow is seeded by the audience segment. For every record where Summit already knows the patient's condition, geography, and tier — the qualifier skips those questions. Patients complete shorter forms. Brands get higher-quality leads.
Summit's Landing Page Studio generates condition-specific brand landing pages at scale. Recreate your branded ISI page, patient portal, or hub page for every condition pathway in the audience layer — with dynamic variables for geography, payer mix, and product availability.
Brand page recreated per condition — diabetes pages, obesity pages, cardiac pages — each with the right ISI, indication language, and product callout for that pathway.
Geography-aware, payer-aware, product-availability-aware — variables swap in real time based on the patient's segment seed and the brand's product config.
Built-in ISI template library, compliance flagging, and MLR workflow integration. Brand pages ready for medical-legal review before they go live.
Summit's Lead Management layer handles routing rules, validation, disputes, and delivery to any destination: brand CRM, hub partner, field rep, call center, or DSP pixel. Complete audit trail from lead source to downstream disposition.
Auto-validate leads against Summit's fill-verified records. Flag discrepancies, route accordingly.
Route to CRM, call center, hub partner, or field rep based on condition, geography, tier, and brand config.
Lead disputes handled in-platform with full matchback context. Audit trail on every dispute decision.
Financial reports, delivery SLA tracking, and downstream disposition reporting — all in one dashboard.
Summit's compliance posture is designed for pharma's strictest requirements — MLR review, HIPAA Safe Harbor de-identification, BAA compatibility, and external audit documentation.
All data at rest and in transit. Encryption keys scoped per-partner with bilateral derivation via THIIC. No raw PII ever transits Summit's infrastructure.
All patient records de-identified per HIPAA Safe Harbor method. Expert determination documentation on file. BAA available to all licensees.
ISI templates pre-configured per condition. Medical-legal review workflow built in. Compliance sign-off documentation on every campaign asset.
SOC 2 Type II audit in progress. External penetration testing completed Q1 2026. Audit reports available under NDA.
Summit Exchange is available to licensed brands, agencies, and holding companies. The platform is operational and the data is on file — the conversation is about scope, timeline, and structure.
The fastest path is a focused conversation about your target conditions, audience needs, and timeline. We'll scope a license structure and walk through match rates and cohort sizing.
Summit operates as the independent sponsor entity for unbranded campaign work that brand clients cannot run directly. Multi-brand relationships across the full data layer are available.
Summit's data is exclusive. The platform is operational. The protocol is proprietary. We're open to category exclusive, full exclusive, and partnership / rev-share structures depending on what you're building.