About

The only company in healthcare with
exclusive access to a decade of
patient acquisition data.

Operationally generated. First-party. Condition-confirmed. Licensed exclusively for 20 years.

Get in touch ↗

Company Origin

Built operationally.
Licensed exclusively.

Summit Audience Segments is the licensee of a 20-year exclusive dataset built operationally by three healthcare patient acquisition businesses. The team behind the data is the team running the company.

For a decade, three operating entities ran condition-specific patient acquisition campaigns across diabetes, sleep apnea, obesity, cardiac, and adjacent conditions. The data they generated was the operational byproduct of running those campaigns. Each entity held its own piece of the funnel.

In 2026, those operating entities collectively granted Summit Audience Segments an exclusive license to the de-identified data layer across all three businesses. Summit holds the commercial relationship; the source entities continue operating. The license runs from 2026 through 2046.

The result is the only company in healthcare with exclusive access to a decade of operationally-generated, first-party, condition-confirmed patient acquisition data. Combined with the Squyr protocol and the Summit Exchange platform, Summit operates as a vertically integrated patient acquisition company.

Team

The team behind the data
is the team running the company.

JA
President & Co-Founder
Jake Arnold
20 years building patient acquisition infrastructure in healthcare media. Led sales at Alliance Health Networks during the rise of one of the largest healthcare-vertical ad networks online, then led sales at Adprime Health, a category leader in pharma DTC media buying. Founded his company in 2015 to operate at the intersection of healthcare consumer acquisition and direct-response strategy — work that produced the partnerships and operating relationships that became Summit's underlying data foundation. At Summit, Jake leads commercial strategy, partnerships, and the platform architecture that turns a decade of operationally-generated patient records into an addressable audience layer.
GP
CEO
Greg Peyser
A two-time founder, two-time exited operator, and eight-time investor across seed and venture stages. Started his career as a G-10 spot currency trader at Barclays Capital and as a credit derivatives broker at Creditex and Phoenix Partners Group during the post-2008 derivatives market reconstruction. Shifted to operating roles, running supply chain at Suja Juice through growth from $700K to $80M+ in annual revenue. Co-founded brekki (first-to-market ready-to-eat overnight oats, sold to Cedar's Mediterranean Foods in 2019). Has invested across consumer products, biomaterials, fitness, and financial technology — including Newlight Technologies, Betterment, Lume Cube, Zeno Gym, and Barry's. At Summit, Greg leads the company as CEO.
JS
COO & Co-Founder
Jordan Soblick
The operator behind the data. 18+ years building and running healthcare patient acquisition businesses. VP of Marketing at Verus Healthcare (CPAP supplier, acquired by AdaptHealth in 2018), where he built the digital acquisition platform that enrolled 25,000+ sleep apnea patients in 18 months. Today Managing Partner & COO of Specialty Medical Equipment, a national mail-order provider of diabetic testing supplies serving 50,000+ patients. Founded GoHealth360 in 2016 — a direct-response marketing engine specializing in diabetes and sleep health verticals, with clients including PillPack and Divvy Dose Pharmacy. Co-founded Sleep8, a medical device manufacturer where he holds two issued patents. The operating entities Jordan runs are the source of the patient acquisition data Summit licenses exclusively.

Milestones

What's already built.

15.3M+ T3 records · 20-year exclusive license
Squyr v1.0 shipped · External audit in progress
Summit Exchange operational
Meta · Google · TTD · DeepIntent connectors
20+ templates · Dynamic Qualifier · Form Builder
Validation · Routing · Returns · Financial reporting
Recreation engine operational
Creative Studio · MLR Workflow · Sponsor entity mgmt
T3 → T4 ingestion live across all surfaces
Multi-state · GDPR · DSAR workflow
HIPAA Safe Harbor · BAA framework · SOC 2 in progress
Hash-chained across all platform operations

Get in Touch

Three paths to a conversation.

Brands
Scope a license.
The fastest path is a focused conversation about your condition. We'll scope a license structure and walk through match rates and cohort sizing.
Agencies
Multi-brand relationships.
Summit operates as the unbranded sponsor entity for unbranded campaign work that brand clients cannot run directly. Multi-brand relationships across the full data layer are available.
Partners
Open to structures.
Summit's data is exclusive. The platform is operational. The protocol is proprietary. We're open to partnership structures depending on what you're building.
info@summitaudiencesegments.com ↗