Platform · End-to-End Infrastructure

One platform. Every step
from audience to attribution.

Summit Exchange is the campaign infrastructure underneath the data. Audience exploration, identity matching, DSP activation, landing pages, dynamic qualifiers, lead management, display campaigns, attribution — all in one platform.

Open Summit Exchange ↗ Talk to Our Team ↗

Platform · End-to-End Infrastructure

Every step. One platform.

A single licensing agreement covers the entire stack. No vendor stitching, no integration cost, no data leak between systems.

Audience Explorer
→
Identity Match · Squyr
→
DSP Activation
→
Unbranded Campaign
→
Dynamic Qualifier
→
Branded Landing
Lead Capture
→
Lead Validation
→
Lead Routing
→
Lead Delivery
→
Attribution Matchback
Platform Contract
Single
A single licensing agreement covers the entire stack. No vendor stitching, no integration cost, no data leak between systems.
Operational Surface
One
Brand teams operate the campaign from one platform. Audience, creative, qualifier, form, lead routing, attribution — all in Summit Exchange.
Growing Dataset
Compounding
Every campaign feeds Summit's data layer. The cohort grows in real time as the platform operates.

Platform · Audience Explorer

Sales-driven audience exploration.

Real cohort sizes. Real-time filtering. Eight use cases. Direct path to licensing.

01 · Acquisition
New Patient Acquisition
Reach diagnosed patients before the next claim. Verified condition + intent signal in T3 panel.
TIER MIX: T3 + Inbound CTC
02 · Medicare
Coverage Expansion
Activate patients whose new coverage just opened access to previously-unaffordable therapy.
TIER MIX: T3 + Medicare segment
03 · Adherence
Refill & Persistence
Multi-year supply behavior with patient-level fill cadence on file. Activate at predicted refill or abandonment moments.
TIER MIX: T1 + GLP-1
04 · Switching
Brand Switching
Identify patients on competitor therapies who match the switch profile. Comorbidity-aware, payer-aware.
TIER MIX: T1 + cross-brand overlay
05 · HCP
HCP Activation
166,464 prescriber NPIs linked to confirmed patient volume. Warm prescribers, not cold specialty codes.
TIER MIX: HCP Layer + condition
06 · Access
Access Program Targeting
Patients clinically qualified but blocked by insurance, authorization, or documentation. The audience access programs are built for.
TIER MIX: T2 (93K cohort)
07 · Attribution
Closed-Loop Attribution
Match Summit-seeded campaigns to downstream supply fulfillment. 140K+ T3 → T1 confirmed converts on file.
TIER MIX: T3 seeded → T1 match
08 · AI
AI Training + Lookalike Seeds
Verified, consent-based, condition-confirmed records as training input for predictive models or seeds for lookalike expansion.
TIER MIX: T3 + T1 derivative

Use case driven. Tier mix auto-configured. Every number on screen ties to a real cohort property.

Platform · Bilateral Exchange

Brand brings their data. Summit brings ours.
We find the overlap. Nobody loses control.

When a pharma brand wants to match their first-party PHI against Summit's cohort, Squyr runs the bilateral exchange under the hood. The brand's PHI never leaves their environment. Summit's data never leaves Summit's environment.

Brand Side
Local hashing in brand environment. Hash · sign · transmit one-way.
Verify Summit signatures · receive matched IDs.
Brand's data never left brand environment.
Squyr Protocol
< 90 sec
Hash · Encrypt · Sign · Transmit
Verify · unwrap
Bilateral · Auditable · Hash-chain verified
Summit Side
Local hashing in Summit environment. Receive · verify · respond signed.
Compute overlap · receive matched IDs.
Summit's data never left Summit's environment.
Learn more about Squyr →

Platform · DSP Activation

Push the cohort. Every major DSP.
One click.

Once a cohort is built and matched, push it to the DSP of choice. Hash format converted per DSP requirements. Audience ID returned and stored. Refresh schedule configurable per audience.

M · Meta Ads Manager
Custom Audiences API
Hashed identifiers via Meta's Custom Audiences API. Cross-platform matching. Campaign Manager integration.
G · Google Customer Match
Customer Match
Cross-platform identifier matching via Google's Customer Match. YouTube, Gmail, Search integration.
T · The Trade Desk
First-party Data Onboarding
S2S onboarding to The Trade Desk. Unified ID 2.0 compatible. Custom segments per campaign.
D · DeepIntent
Healthcare-Native DSP
Healthcare-specific DSP with built-in compliance workflows. HIPAA-aware infrastructure. Pharma-optimized deal IDs.
Activation happens downstream of Squyr's bilateral exchange. PHI never enters the DSP. Bilateral architecture preserved.

Platform · Unbranded Sponsor Capability

Summit runs the ads
pharma brands can't.

Meta, Google, and many DSPs restrict pharma brands from advertising prescription drugs directly. Unbranded condition campaigns can run, but the legal sponsor must be an independent entity. Summit serves as that sponsor.

Stage 1 · Unbranded ad on Meta
"Free diabetic cookbook" · "60-second OSA screener" · "BMI risk check"
Run by Summit · Meta-compliant. Native Instant Form OR Summit-hosted landing.
Dynamic Qualifier · Skip questions Summit already knows from the seed list. Only ask what's new.
Stage 2 · Qualified user routed
Branded landing page
Qualified user routes to branded landing page for the full pharma campaign experience.
Branded ISI · Important Safety Information rendered per MLR
Branded CTA · Full pharma campaign experience
Lead delivery · Captured and routed to brand CRM
The structural bridge between Meta's audience and the pharma brand's funnel.

Platform · Comparison

Why brands choose Summit over
traditional programmatic agencies.

Traditional Agency / DSP
Audience definition: keywords, browsing data, demo segments
Measurement: click-through, view-through, modeled conversions
Data access: third-party cookies, panel data, no Rx visibility
Startup time: 6–12 weeks for audience build
Reporting cadence: monthly digital metrics, no Rx linkage
Traditional approach
Summit Platform
Audience definition: condition-confirmed patient inquiries, verified treatment records, prescriber-attached panels
Measurement: matchback to T1 fulfillment events, cross-tier conversion tracking, closed-loop attribution
Data access: first-party consented data, HIPAA Safe Harbor de-identified, 20-year exclusive license
Startup time: <48 hours via Exchange; <3 weeks custom build
Reporting cadence: real-time campaign dashboard, matchback reports per campaign cycle
Patient-centric & compliant

Ready to activate?

Start with the Summit Exchange or build a custom audience. Browse pre-built packages and activate in under 48 hours, or engage our team to build a custom patient audience from your specific brief.

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